Description

Overview

Located in Lake Geneva, Wisconsin's premier resort town, Destination Geneva National is a premier golf and resort community featuring three championship courses by Palmer, Player, and Trevino, exceptional lodging, dining, and a high-touch member experience. A strategic and operational leader, the General Manager is accountable for membership engagement, golf operations, and overall daily performance. This pivotal role drives a culture of hospitality, accountability, and continuous improvement.

Experience Required

• Bachelor's in Hospitality, Business, Professional Golf Management, or related field.
• 7-10+ years of progressive leadership in private club, golf resort, or luxury hospitality.
• Demonstrated success leading both membership and golf operations.
• Strong P&L ownership, budgeting, and analytics.
• Exceptional leadership, communication, and relationship skills.
• Multi course experience a plus, with strong pace of play culture
• Resort experience a plus with high volume of stay and play groups
• Member-first mindset with operational rigor.
• PGA and/or CMAA credentials a plus.

Essential Responsibilities

Key Responsibilities

Key responsibilities include, but are not limited to the following:

Leadership & Strategy

• Set vision and operating direction for Membership and Golf divisions; align goals with Destination Geneva National's mission.
• Build and execute annual operating plans and budgets; deliver sustainable financial performance.
• Partner with ownership to implement long-term initiatives that enhance facilities, member value, and guest experience.

Membership Experience

• Serve as the face of the Club for Members; cultivate connection, trust, and responsiveness.
• Lead membership sales, onboarding, engagement, and retention; collaborate with marketing on targeted growth.
• Ensure consistent, personalized service across all member touchpoints (golf, dining, lodging, events).

Golf Operations

• Oversee all golf functions: course operations, pro shop, instruction, tournaments, guest services, and practice facilities.
• Partner with the Director of Agronomy and COO to ensure championship-level conditions and experiences.
• Monitor pace of play, standards, and tournament operations to ensure excellence and consistency.

 

Team & Culture

• Recruit, train, and retain high-performing teams; set clear standards and feedback rhythms.
• Model a culture of hospitality, integrity, and continuous improvement.

 

Financial & Operational Management

• Own operating and capital budgets; manage P&L, forecasts, and KPIs.
• Optimize revenue (membership, golf, retail, events) and identify efficiency opportunities.
• Oversee purchasing, vendor relations, risk management, and regulatory compliance.

 

Community & Brand Engagement

• Represent Destination Geneva National in local/regional golf and hospitality circles.
• Build partnerships with sponsors and tourism organizations; elevate brand presence.
• Uphold the property's reputation as a premier destination for golf and club lifestyle.

Physical Requirements

• Ability to stand and walk for extended periods (up to 6-8 hours during event/peak days).
• Ability to lift, carry, and move items weighing up to 25 pounds occasionally.
• Frequent walking on uneven terrain.
• Ability to drive a golf cart and operate related course equipment safely.
• Occasional bending, stooping, and reaching.
• Ability to work outdoors in various weather conditions.
• Sufficient visual acuity and hearing.
• Ability to communicate clearly and effectively in person, over the radio, and on the phone.

 

• Must be able to remain on site for extended work hours, including early mornings, weekends, and holidays during peak season.

Benefits

• Competitive salary and performance-based incentives.

• Comprehensive benefits package including health, dental, vision, short-term disability, and life insurance; pet insurance; and a 401k retirement plan.
• Opportunity to work in a stunning resort setting with access to recreational facilities.
• Encouraging and supportive work environment that values creativity and teamwork.
• Potential for professional growth within a dynamic hospitality organization.
• Club privileges, including complimentary golf, discounts at our dining facilities and Pro Shop, and special hotel rates for friends & family.